The pain reliever medication market is a very competitive space cluttered with brands that promise quick and effective relief. In addition, white name Advil wants to keep being ahead of the game leveraging the value and recognition of their brand.

Consumers aren’t eating Maynards because of their

loyalty to the Crown - but

because they are familiar with

the candies in their portfolio.

To build a consumer-based campaign to create meaning, relevance, loyalty and awareness of Maynards as

a Masterbrand. 

College students 19 - 24.

Male/Female (80:20).

Everybody has an odd side and Maynards makes it ok to embrace it in a deliciously odd kind of way.