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THE SITUATION
Netflix is the biggest streaming platform and consumers love to binge watch their content. However, with so many options, it's hard for Netflix Original productions to stand out.

THE ASK
To create buzz and engagement around Narcos Mexico through a relevant stunt that invites the audience to follow the journey of smuggling Narcos' Weed to Canada.

INSIGHT
"I want to be audacious and experience the thrill, dance, and corruption of the drug carter without any consequences."

THE CHALLENGE
Get consumers engaged with Netflix Original show, Narcos Mexico beyond the binging phase.
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THE TARGET
Millennials in Canada.
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MEDIA
Stunt + Instagram
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