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THE SITUATION

Netflix is the biggest streaming platform and consumers love to binge watch their content. However, with so many options, it's hard for Netflix Original productions to stand out.

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THE ASK

To create buzz and engagement around Narcos Mexico through a relevant stunt that invites the audience to follow the journey of smuggling Narcos' Weed to Canada.

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INSIGHT

"I want to be audacious and experience the thrill, dance, and corruption of the drug carter without any consequences."

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THE CHALLENGE

Get consumers engaged with Netflix Original show, Narcos Mexico beyond the binging phase.

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THE TARGET

Millennials in Canada.

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MEDIA

Stunt + Instagram

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