The pain reliever medication market is a very competitive space cluttered with brands that promise quick and effective relief. In addition, white name Advil wants to keep being ahead of the game leveraging the value and recognition of their brand.

To convert or maintain loyalty of three demographics to any Advil product.

Create a magazine campaign for three different demographics using involving, exciting, unique and highly creative advertising using research findings and appropriate visual solutions to each individual demographic.

Target 1

Age: 18 to 25 years old.

Gender: Male.

Target 2

Age: 25 to 40 years old.

Gender: Female (new mother).

Target 3

Age: 60 to 85 years old.

Gender: Male and/or Female.

When you are in pain,

everything feels worse.

Ten times worse!